Oas Rajvanshi
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Currently at Parsons School of Design, New York · MS Strategic Design & Management

Oas Rajvanshi

Business Strategist & Innovation Consultant

A system strategist (& a visual storyteller). I study people, markets and ecological insights to help businesses evolve.

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Winner

University of Toronto 2026 Rotman Design Challenge (RDC), for a 10-year enterprise strategy

(Manulife)

Top 20

of the Top 44 worldwide for the Base44 Accelerator

(CareGrid)

40%

Market expansion across Europe and the Gulf from a new B2B go-to-market strategy

(Sruti Dalmia)

50,000+

Stakeholders reached by a first-to-market bio-leather debut at Lakmé Fashion Week

(DVIJA)

30%

Lift in customer retention from a redesigned D2C experience

(Cord Studio)

15%

Increase in pre-orders from design strategy for a Woolmark Prize-winning luxury house

(LEAP)

Worked with

01 Selected Work

Strategy & Innovation

Enterprise and product strategy engagements — from systems mapping and go-to-market design to AI-enabled service concepts.

OrbitHop

NASA · 12 weeks

OrbitHop

The LEO Logistical Marketplace

A shared-logistics marketplace that lets research payloads "hitchhike" on underused commercial rocket capacity — a proposed software layer for NASA's Commercial LEO Destination era.

Designed a complete logistics-marketplace strategy for NASA's transition to Commercial LEO Destinations

LIFEVERSE

Manulife · 10 weeks

LIFEVERSE

Manulife's Digital Passport for Health & Wealth

A hyper-personalized digital passport that unifies Manulife's health and wealth ecosystem into one lifelong relationship.

Won the University of Toronto 2026 Rotman Design Challenge (RDC) with a 10-year health-and-wealth ecosystem strategy, from need-finding research through business model design

CareGrid

Self-Project · Ongoing

CareGrid

System Intervention

An AI-powered social infrastructure designed to decentralize care for neurodiverse families.

Selected in the Top 20 of the Top 44 worldwide for the Base44 Accelerator

ORIGN

Self-Project · 10 weeks

ORIGN

A Direct-to-Artisan Marketplace & Cultural IP Platform

A direct-to-artisan marketplace and cultural IP platform that gives Indian artisans fair income, legal protection for their designs, and direct access to global buyers.

Mapped the four-layer ecosystem failure behind India's artisan economy, from design theft to generational decline, using the Iceberg Model

Wellth

Self-Project · 9 weeks

Wellth

AI-Enabled Financial Wellbeing for Young Adults

An AI-enabled financial wellbeing system that predicts the moments students run short, guides them before the crunch, and connects them to the support their university already offers.

Mapped the reinforcing loop between financial stress, reactive decisions and lower stability through 17 interviews, 2 focus groups and 3 expert conversations

COL-Lab

NYC University Students, Startups & Founders · Ongoing, live infrastructure

COL-Lab

The Cross-Organizational Learning Lab

A student-led innovation platform that turns New York City's siloed campuses into one live lab, matching cross-disciplinary student teams with founders' real problems in short sprints.

Founded and run as an officially constituted student organization at The New School

02 The Foundation

Design and Brand Development Foundation

The brand strategy and commercial design practice behind the work above — visual branding, circular material innovation, and product development grounded in craft research.

DVIJA

Banofi & Studio Beej · 12 weeks

DVIJA

Circular Design, From Farm to Fashion

Product strategy for a 15-piece, first-to-market banana bio-leather collection

LEAP

Suketdhir · 16 weeks

LEAP

Apparel Design, LEAP 0.1 and LEAP 0.2

Trend and consumer insight for 4 seasonal collections

Craft Revival and Documentation

Group project · 15 weeks

Craft Revival and Documentation

The Chanderi weaving cluster

Restructured operational processes across the Chanderi handloom cluster

Cord Studio

CORD Studio · 12 weeks

Cord Studio

Branding, Collaterals and Packaging

Mapped service blueprints across a 50+ person manufacturing ecosystem

I also sketch and paint

See all my art →

  • Digital fresco of lotus leaves and flowers in deep greens and orange
  • Digital painting of a house nestled in green foliage
  • Painted aerial view of a park, with people walking, cycling, skating and picnicking around a central fountain
  • Illustrated scene of a dancing figure and a flute player beneath a swirling patterned tree
  • Digital fresco of flowers and leaves in saturated reds and pinks
  • Painting of two pomegranates on a red plate
  • Pen and ink drawing of two women seated under a flowering tree
  • The garden scene in a darker, night-time colourway
  • Painting of blossoming cherry branches against a soft sky
  • Painted botanical scene of birds, leaves, pomegranates and animals
  • Pen sketch of a crowd of overlapping faces
  • Painting of a hand wearing a ring, cuffed in a knit sleeve
  • Digital painting of five men gathered around café tables

And I also do photography

Check out my visual diary, see all photos →

  • Stacks of colorful glass bangles against a whitewashed wall
  • The sun setting over hills and a lake, seen through a wooden railing
  • An ornate crystal chandelier hanging from a wood-paneled ceiling
  • A carved stone stepwell archway under a wire-mesh sky
  • A stepwell balcony carved in stone, lit by dramatic side light
  • Silhouette of palm fronds against a cloudy blue sky
  • A handloom detail marked "03/609," yarn strung between wooden beams
  • Water buffalo grazing in a green field with a city skyline behind
  • Tie-dyed bandhani fabric scraps soaking in a dye vat
  • Pleated white fabric drying against a brick building under construction
  • White fabric drying on a rooftop frame, tied with rope
  • Red and indigo bandhani fabrics drying beside an old bicycle
  • The sun setting over still water, seen through a railing
  • An orange flag curling in the wind against a cloudy sky
  • An overhead view of paint bowls, brushes, and pigment trays
  • A white shrine on a rock outcrop surrounded by trees, seen over a painted boundary wall
  • A blue and green painted building facade with barred windows
  • Weathered blue wooden doors on a whitewashed building with Hindi signage
  • An aerial view of a tree-lined path with a person riding a scooter
  • A rusty metal gate overlooking a forested cityscape under monsoon clouds
  • Storm clouds gathering over a distant city skyline
  • A calm lake at dusk with a small tree-covered island
  • A weaver's silhouette inside a sunlit bamboo-walled workshop
  • A rain-streaked window looking out over a green hillside
  • Photograph of a fallen leaf on a painted road line
  • A small red vintage car numbered 55 parked on a city street
  • White sneakers and a black skirt on a grey floor
  • A flower stall piled with pink roses and white blooms
  • Layered golden pagoda-style roofs against a concrete wall
  • Two women at a boutique under a chandelier, one photographing the other
  • A table from above, covered in plates of food and a paperback
  • A shop window sign reading "Since 1998" over a brick wall
  • Pink and white flowers in a rainy park
  • A flower stall with yellow, orange and white blooms
  • A black and white photo of a busy street with auto rickshaws
  • A dark night skyline with a lit spire and a red exit sign
  • A round white table seen from above, ringed by chairs
  • An ornate mosaic ceiling in teal and red
  • A person with a tote bag that reads "You too", looking at their phone
  • A person studying alone in a large white room
  • White flowers on a dark wooden table
  • A bookshop window with a banned-books poster
  • A dark doorway with a glowing red exit sign
  • A blue portrait painting on a dark wall
  • A shelf of small seated figurines
  • Wine glasses on a black-draped table
  • A paper plate with small desserts
  • Plates of noodles on bistro tables
  • A wall layered with stickers and posters
  • A candle lamp on a warm wooden table
  • A portrait of a woman in a yellow cardigan on a red wall
  • A city skyline at dusk across the water
  • A yellow taxi and pedestrians at a crossing, seen from above
  • A person in a white coat sitting on a sidewalk at night
  • Glasses and bottled water on a catering table
  • A brightly lit carousel with painted horses at night
  • A tabby cat looking up from a stone pavement
  • A box of decorated doughnuts
  • Chalk-like wire hangers scattered on a wet street
  • Hands resting on a white sheet of paper beside a small orange
  • A flower shop window with peonies, lilies and a 'Slide to Open' sign
  • A woman on the subway holding a bouquet in yellow paper
  • A woman seen from behind facing a large red painting
  • Children sledding in a snowy park
  • A busy room full of people at tables, seen from above
  • A candelabra on a stone floor against a plaster wall
  • A halftone black and white print of a figure
  • Shelves of colourful paint tubs
  • A video monitor on a dark gallery wall
  • A dark restaurant table with the year 2001 on the wall
  • A statue by a bright window
  • A crowded hall under chandeliers, seen from a balcony
  • A yellow taxi on a city street
  • A bouquet held on the lap of a seated commuter
  • A person photographing another in a sunlit white room
  • A table set with a white cloth and yellow flowers
  • A woman in a yellow dress leaning over flowers, with a red-haired woman in the foreground
  • A flower stall with white blooms, daisies and yellow flowers
  • Reflections of figures in a gallery window above a bunch of yellow and red flowers
  • A person seated on a patchwork of colourful rugs and textiles
  • A red storefront window reflecting passers-by
  • A red-awninged pizza stand on a brick-lined street
  • A woman sitting on a folding chair in a small garden beside a stone planter
  • A dark riverside path under a moonlit sky
  • Shelves of records in a shop
  • A green folding table beside a curved stone pool in a dark park
  • City towers and a passing red bus seen from the street
  • A restaurant table seen from above, covered in food and wine
  • A round table with a small lamp, seen from above in a dark restaurant
  • An ornate arched building facade
  • A crowd below a Christmas tree in a grand hall, seen from above
  • A framed painting of a robed figure under a lamp
  • A snowy park path with bare trees and a bench
  • A row of heels along a bench, with red heels on an ornate rug
  • A bouquet resting on a subway floor beside a yellow arrow
  • A person gazing out of a tall loft window towards the river
  • A painted portrait of a woman in a veil, leaning on a white wall
  • A woman in a black dress walking through a sunlit white room with large windows
  • Stacks of patterned rugs in a shop
  • A street lamp and bare branches at dusk beside the river
  • A bicycle shop wall with vintage signs, tulips in a basket and an 'Enjoy the ride' sign
  • A cyclist on a lit riverside bridge path with the George Washington Bridge above
  • A yellow auto rickshaw seen through a rain-streaked window at night
  • A framed painting lit in a dark, arched gallery niche
  • A detail of a swirling dark mural with a figure in red
  • A yellow and orange mural of figures above blue waves
  • A bright green corridor with a white door
  • A night flower stall with gladioli and lilies